Melville teen launches third annual Heart of Gold campaign

Whenever a child dies of pediatric cancer, it makes Melville teen Jordan Belous “super-duper angry,” she says — and that’s why the 19-year-old is continuing her annual Heart of Gold campaign to raise money for pediatric cancer research this September.

Through the third annual Heart of Gold effort, schools request paper hearts lined with gold from Belous’ Whip Pediatric Cancer foundation. Each student is supposed to decorate and write their name on a heart and give a suggested donation of $2 to the foundation that will be passed on to MSK Kids, Memorial Sloan Kettering’s pediatric program in Manhattan for pediatric cancer research. Belous also requests that they post their hearts on social media with #whippediatriccancer.

“It’s a really good program to raise awareness,” says Amber Willard of Arizona, whose daughter Natalie, 4, is being treated at Sloan Kettering for neuroblastoma. Natalie posed with Belous to launch this year’s third annual campaign.

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Click here to participate in Heart of Gold Program

Memorial Sloan Kettering Funds Raised