Heart of Gold Program
Heart of Gold is about inspiring children to understand that they are never too young to make a difference, especially in the lives of others. With a focus on supporting children affected by pediatric cancer, it encourages kids to show kindness, take action, and help bring hope to families facing cancer.
You are Never too Young to Make a Difference
We believe the most powerful minds are the ones still growing. When you teach kids young, you don’t just raise awareness, you build a generation that cares, gives back, and takes action.
Kids Helping Kids
This program introduces school-aged children to philanthropy while raising awareness for pediatric cancer, reminding them that gold is the color that represents these fighters.
It’s built on a simple idea: every dollar counts, and you are never too young to make a difference.
Kids helping kids—that’s where real change begins.
How it Works
Getting involved is simple.
Sign up for a free Heart of Gold kit, customized to the number of students in your school. We’ll ship everything directly to you.
Each student decorates a gold paper heart—our logo of strength and hope—and returns it with a suggested $2 donation.