The Beginnings

The Beginnings of

In 2015, inspired by the Whip and Nae Nae dance craze, I launched the Whip Pediatric Cancer Challenge. Encouraging people to dance or donate to support pediatric cancer research. The hashtag #WhipPediatricCancer went viral, but most importantly, changed the pediatric cancer community forever.

Our Inspiration

My name is Jordan Belous, and this mission began with my own family. When I was just two years old, my mom was diagnosed with Ewing sarcoma, a rare cancer usually found in children. The odds were stacked against her, but by a miracle, she survived. Her survival was a gift, one that opened my eyes far too early to a world no one should have to know: the world of pediatric cancer. As I grew, I met children who were fighting the same fight my mom had faced. I played with them, laughed with them, and prayed for them. But one by one, I lost them. At just seven years old, after another goodbye, I asked my parents through tears, “Why don’t they save anyone from cancer?” With tears in their own eyes, they reminded me, “They saved Mom, and that’s why we have to help others, so their story can end in a success story like ours.”

From that day on, I made it my mission. As a child, I did everything I possibly could to raise money for the cause. I sold bracelets, painted rocks, and ran lemonade stands, every penny going to pediatric cancer research. And when I turned sixteen, I was eager to do more. I decided to start my own nonprofit, Whip Pediatric Cancer. What started with one dance video, and a passion to do more, has grown into a movement that has raised millions of dollars, funded groundbreaking research at Memorial Sloan Kettering, supported families financially via Facebook fundraising during their own cancer fight, and most importantly, brought hope, to children in their darkest days.

But the truth is devastating: families are still hearing the words, “There’s nothing more we can do.” Because of the lack of funding by the government, researchers rely on organizations like ours to fund pediatric cancer research. Kids are running out of options because trials aren’t available to them. Children are being robbed of birthdays, graduations, first loves, and futures they deserve. And that is something I cannot accept.

This is why I will never stop. I have dedicated my life to this mission, not just to fund research, but to hold children’s hands, deliver care packages, grant wishes, and be their friend when they need one most. Every child deserves to grow up. Every family deserves hope.

Your support makes this possible. Together, we can turn pain into purpose, heartbreak into hope, and ensure that one day, no child has to hear the words “you have cancer.”

A Promise To

And why I’ll never stop fighting for kids like her

Tessa’s sparkly spirit, her light, and her love for life have become the driving force behind everything I do. She is the reason I will never stop, the reason I fight for every child, and the reason I made a vow: in her name, I will not give up until there is a cure.

The Story of our logo

Our logo is more than just a symbol, it’s a piece of our story, lovingly created by one of our talented cancer moms, Whitney Bartini. She poured her heart into drawing it for us, and every line holds meaning.

The inspiration came from a photo of Tessa and I together. In that picture, if you look closely, our faces form the shape of a heart.

Whitney took that moment and turned it into something beautiful beyond words. 

  • On the left side, the curve of my hair forms one half of the heart
  • On the right side, it’s Tessa. You can see her signature headband, her ear, and even her little earring.

When Whitney combined those two sides, they became gold heart, a symbol of love, resilience, and the bond that keeps our mission alive.

This logo isn’t just a design. It’s our story, our promise, and a way for Tessa’s light to keep shining for every child and family we fight for.