We believe the most powerful minds are the ones still growing. When you teach kids young, you don’t just raise awareness, you build a generation that cares, gives back, and takes action.
Kids Helping Kids
This program introduces school-aged children to philanthropy while raising awareness for pediatric cancer, reminding them that gold is the color that represents these fighters.
It’s built on a simple idea: every dollar counts, and you are never too young to make a difference.
Kids helping kids—that’s where real change begins.
How it Works
Getting involved is simple.
Sign up for a free Heart of Gold kit, customized to the number of students in your school. We’ll ship everything directly to you.
Each student decorates a gold paper heart—our logo of strength and hope—and returns it with a suggested $2 donation.
Â
1,000+ schools participating across the country
Sign up for your FREE Heart of Gold Kit:
Don’t forget to share your GOLD hearts on social media with the hashtag
#WhipPediatricCancer